Spotlight On: Fonts

Did you know that the font you use can influence the way your customers and readers react with your website and promotional materials?  

When you think about your business and your font you should be thinking about how you can subliminally convey a message about your product.

Fonts are more important than you think; the type of font you use for your promotional materials and your website can have a huge impact on the people you are trying to reach out to, or the message you are trying to convey.  
(Just think about all those times you were given a flyer with 'comic sans' on and chuckled!)

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Top Tips: Green Packaging Options

Everything purchased today comes in some form of packaging.
Have you considered the implications of your packaging as a small business?
With so many options available it's easy to lose sight of the environment when starting a business.
Our 'Tidy Mind, Tidy Life' is from our guest blogger Melissa Lang, a writer from Glasgow, Scotland. Melissa has a keen eye for all things design and in the past has consulted on business branding and marketing

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